Human resources departments have an excellent tool at their fingertips that they never had before. This tool can help human resources department build trust, train potential employees, and of course, recruit new employees.
What is it? Social media, of course.
There are 5 ways that human resources departments can use social media to benefit themselves and to benefit those who work for them:
- Better communications – The main point behind social media is communicating with others and sharing information. That builds trust. When people trust you, what do they do? They share information with you. Information can help you get leads for potential new employees and helps you build a better team of employees. Potential employees need to be aware of your company and need to consider it as a place they would want to work at. When you communicate effectively people will get to know you, trust you, and want to work for you.
- Training – Training should be ongoing. Both you and the team of employees that you build for your company need constant training to upgrade knowledge and stay at the top of your game. You can encourage training through sharing of information, encouraging conversation, and discussing case studies. Employees can learn from each other and from you as the sharing of information is made easier than ever through social media forms like blogs, Twitter, and LinkedIn.
- Sharing information – The basis of social media is the opportunity to share information. By sharing information with others you become an expert in your field. As you become recognized as an expert you are exposed to even more information that increases your knowledge. It is a circle that once you enter can continue without limits. As you build trust and relationships though social media, individuals and companies that may not have shared with you before are more likely to do so.
- Retaining talent – Once you have the talent in your team you need to keep them. To keep your talent you need to challenge them and provide them with information that will allow them to do their jobs in new and creative ways. Interaction between staff encourages creativity and empowers staff to take incentives with their jobs and their learning.
- Sharing information about benefits and compensation – A large part of recruiting new talent is making information available about the benefits of working for your company. If potential candidates are not even aware of the benefit of working for your company they are unlikely to consider approaching you about employment. By sharing information about benefits and compensation, new employees will come to you and that makes recruiting less of a challenge.