How can you network with your previous customers?
Ongoing Communication
Even if your customers are online – or if they are offline, you can network with your customers. A simple note, or email is going to do the trick. Ask about their day; talk with them by name, and offer advice or to continue with the conversation when they have time to chat with you. Talk with your customers about what they have purchased, or what work you have done for them. Ask if there is anything that can be done to improve the process they went through while working with your business.
Acknowledge Large Clients
Network with your largest clients by taking them to lunch, or ordering them something special and having it delivered to their home. As you continue to acknowledge your largest clients, they will keep you fresh in their minds. They will tell others about what you have sent to them, and how they feel about your business. Of course, this is not done with every type of business, but with the largest buyers who are spending the most time and money with your business.
Include Online Communication
Your business may also use newsletters, emails, social media and coupons sent to previous customers as a method of networking and keeping in contact with previous customers. Keeping the lines of communication open with a customer, and with a previous customer is going to increase awareness of your products, and what you have for sale. This in turn is going to increase sales, one repeat customer at a time.
Networking and Advertising
Never forget about your previous customers. In the offline business, and in online business you can network with your previous customers by creating mailing lists and using these mailing lists. State something along the lines of – because we have done business in the past, we find that now is the time to offer you this great advantage in Networking we have, and would like to give you a special price. Yes, this is still advertising, but networking at the same time because you have established a relationship with that customer already.
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