Show Your Customers You Know What They Want

Do You Know What Your Customers Want?

“The true function of any successful business is to sell people precisely what they want to buy”         – Bob Serling

I suppose the above seems rather obvious. After all, no customers, no business, right? But if the failure rate of businesses today is any indication, then perhaps it’s not so obvious after all.

Have you noticed the ads that most business place, if they place any at all? Don’t most of them focus on the business, and not on the customer’s needs, wants, and desires?

Where is the customer in all this? Who is speaking to the customer to find out what he or she wants, needs, or desires? Who is providing a solution to the customer’s problems? Who is making life easier or better for the customer?

The answer to the above questions is “successful companies.” Successful companies find out what their customers want, need, or desire. Successful companies provide solutions to their customer’s problems and make life better for them. Successful companies carefully design their products or services to satisfy their customer’s wants and desires and to make their lives easier or better.

Successful companies focus, not on themselves, but on their customers. They carefully research and define their target market and they implement customer centered marketing strategies to ensure that their target market is aware of their products or services and the benefits that they provide.

What too many companies fail to realize is that customers don’t care about them or their business. What the customer cares about is “what is in it for them.” For companies that answer that question, sales and profits fall into place.

“If you want to sell as much as you possibly can and as often as you possibly can, the formula is simple. Find out what your customers really want and sell it to them. Make their lives easier. Make their lives better. Solve their problems. Deliver their dreams to their doorsteps. And watch your company grow beyond belief.” – Bob Serling

Remember, if you focus your business on your customers wants and desires, build long-term relationships with your customers, and service your customers far beyond the level of service that your competition might provide, your business will flourish. You can even be more expensive and your customers will gladly pay.

All of your profits depend on your customer – Do You Know What Your Customers Want?